Chinese TV Market
中国的电视市场
In 2004，the global production value of gaming，animation and derivative products reached over $500 billion. The production value of the Chinese animation industry recorded over RMB 30 billion in 2004，RMB 70 billion in 2005 and is projected to reach RMB 300 billion in 2009. Analys International believes that an environment conducive to the development of the Chinese animation industry has been securely formed. An upsurge in Chinese animation investment, which is represented by substantial private capital in Jiangsu and Zhejiang provinces, has caused Hangzhou (capital of Zhejiang province) to become a significant animation base in China. The continued development of the animation industry will bring about a profound impact on TV program markets. China-made animation programs will reach 70% of the overall Chinese TV animation market by the year 2009.
在2004年全球生产的游戏、动画和衍生物的价值超过$5000亿。在2004年，中国的动漫产业价值超过300亿元人民币，于2005年达到700亿元人民币，预计将在2009年达到3000亿元人民币。据国际分析，一个有利于中国动漫产业的开发环境已牢固地形成。中国动画投资的已成热潮，以江苏，浙江两省大量的私人资本投入为代表，目前杭州（浙江省省会）已显著成为中国的动漫基地。动漫产业的持续发展，必将对电视节目市场产生深远的影响。2009年，中国国产动画节目已达到中国整体电视动画市场的70％。
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